Vice President of Marketing

Jan 7, 2022πŸ”— πŸ‘οΈ 7 7 Views

🏒 Flower Company πŸ“ Remote✨Remote OK

πŸ’° DOE πŸ—“οΈ Full-time 🏷️ Executive πŸ“› No license required


About our company

FLOWER CO. sells weed on the internet. We've built an end-to-end software and operations system for sourcing, fulfillment, delivery, and e-commerce in a highly regulated industry. We’re tackling big, unique problems to solve in a massive space that is growing exponentially with wider legalization.

Job description

FLOWER CO. is adding a Vice President of Marketing to develop and lead the company’s strategy and execution of user acquisition, engagement, and retention to drive demand and revenue growth for our e-commerce site. Our VP of Marketing will hire, develop, and lead our marketing team. You will work tightly with our VP of Product to compliment his skillset and amplify the impact of rolling new product features out to the user base.

The ideal candidate for this role has experience leading a full-funnel marketing team for a high-growth D2C/eCommerce brand. You are a metrics-driven leader, with extensive experience in creating repeatable, scalable, demand-generation engines. This isn’t like other industries, you’ll need to be creative and develop alternative growth levers and work-arounds because traditional performance marketing channels, like Instagram and Facebook, limit our access. You should be creative enough to guide professional marketers on things like our written voice, messaging themes, as well as landing page and performance ad design; but you are more the scientist than the artist.

While we’ve proven out a few scalable user acquisition channels, we are in a phase where we’re continuing to test new digital and non-digital levers to see if we can get a step change in user acquisition costs with alternative strategies. You must excel at this “builder” stage in a company’s marketing life cycle.

What you’ll do

Who you are