Senior Graphic Designer

Dec 17, 2021🔗 👁️ 11 11 Views

🏢 Insa 📍 Chicopee, MA

💰 DOE 🗓️ Full-time 🏷️ Other 📛 No license required


About our company

Insa is not some la-di-da so-and-so that’s going to carry you away to a land of make believe. It’s cannabis for real life: the good days and the ‘bout to get better.

Insa offers premium cannabis in a variety of formats and functions to help wind you up, calm you down, ease your ailments—and whatever you need in between.

Job description

The Senior Graphic Designer creates relevant, engaging, and industry-leading graphics and designs, both print and digital, to support the Insa brand. 50% of this position will be spent on creation of materials to support Marketing and 50% will be spent on ideation and development of design assets to help grow/support our wholesale business. The individual has experience following creative direction, understanding design strategy, and possesses basic web development skills.

Responsibilities & Duties:

Designs digital and print marketing materials, including, in-store displays and signage, digital communications, and wholesale materials to support the Insa brand

Works with Marketing team on creation of customer communications, PowerPoint presentations, instore materials, POS displays, advertising traditional, digital and OOH, packaging + label design (knowledge of packaging mechanicals a plus, and/or knowledge of WordPress a plus)

Manages graphic needs including creating sell sheets, brochures, event/tradeshow graphics, instore displays, and other deliverables for Wholesale team

Prioritizes and manages multiple projects within design specifications, ensuring all deliverables meet Company brand standards

Reviews/proofs final pieces for any errors to ensure all products meet Company quality standards and brand guidelines 

Manages implementation of a digital asset management site, from identifying vendors through setup with all needed brand assets

Performs retouching and image manipulation as needed 

Communicate any necessary changes with Creative Director/Marketing Director for final approval   

Skills & Qualifications: 

Must be 21 years of age or older

High school diploma required; bachelor’s degree in a design field preferred

5-7 years' experience as a graphic designer in CPG, agency or related industry 

Must be highly proficient in Adobe Photoshop, Illustrator, InDesign, other graphic design software, and Microsoft 365 (outlook, PowerPoint)

Basic knowledge of user experience required

Must have digital portfolio 

Must possess expert knowledge of layouts, print design, printing methods, and following and expanding upon brand guidelines

Must possess excellent written and verbal communication skills

Must be highly organized and detail oriented  

Experience with Mailchimp, Wordpress, Hootsuite, and other digital asset management sites preferred

Packaging design, illustration, and/or photography experience a plus   

Competencies:

DRIVE to solve problems and create spectacularly insightful solutions

Attention to Detail

Communication

Creativity and Innovation

Organization

Physical Requirements:

Frequent sitting, standing, and walking

Kneeling, stooping, and bending at the waist occasionally

Close visual acuity needed to read and write documents on a computer screen

Manual dexterity needed to type on a computer

Workplace Environment:

General office environment

Occasional exposure to cannabis odor when present at production facilities