Media Specialist, B2B

Feb 28, 2022πŸ”— πŸ‘οΈ 136 136 Views

🏒 Weedmaps πŸ“ Remote✨Remote OK

πŸ’° DOE πŸ—“οΈ Full-time 🏷️ Marketing πŸ“› No license required


About our company

WM Technology, Inc.’s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we’ve seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees.

Job description

The B2B Media Specialist is primarily responsible for coordinating the execution of digital and traditional advertising plans and strategies for Weedmaps. Some of these tactics, and responsibilities will include the media contract processing, creative trafficking, performance & budget reporting of multiple channels. These advertising channels may include, but are not limited to paid search, paid social, digital display (remarketing, programmatic, and guaranteed placements), television, radio, print, and outdoor.

As part of this position, it is important that the Media Specialist continues educating himself/herself on digital and traditional media technologies, emerging trends and media platforms, as well as general marketing and advertising strategies. The individual in this role will also need to become familiar with all of our B2B offerings and differentiators as a company within specific markets.

The impact you’ll make:

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Why Weedmaps?