MarTech Director

Jun 27, 2019🔗👁️ 149 149 Views

🏢 Terrapin Care Station 📍 Boulder, CO

💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required


About our company

Founded in 2009 in Boulder, Colo., Terrapin Care Station is a consumer-focused cultivator, processor and provider of high-quality medical and retail cannabis products, with some of the most competitive prices on the market. The company leads the industry in corporate responsibility, developing one of the most comprehensive cannabis training programs for its staff of nearly 250.

Job description

This position will lead MarTech (Marketing Technologies/Digital Marketing) for Terrapin Care Station. You will be charged with developing and implementing a 360 digital marketing strategy and toolkit for Terrapin Care Station, including audience profiling, management and development of data management platforms, social media, content creation, media planning and buying, SEM, SEO and more. Reporting to the VP Marketing, the Director, MarTech will be positioned as a leader in the organization and will have the opportunity to build a best-in-class digital practice within the cannabis industry.

Plus, you have an almost obsessive interest for testing-tracking-measuring-reporting-optimizing that is balanced by top notch creativity. You will be working closely with a cross-functional team to connect with target audiences and demonstrate the Terrapin Care Station brand vision in all aspects of digital marketing.

Essential Responsibilities

Requirements

Required Knowledge, Skills, and Abilities

Equal Opportunity:

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

The employer retains the right to change or assign other duties to this position as a result of evolving business needs

Experience: Relevant: 5 years (Preferred) management: 5 years (Preferred)

Work Location: One location

Benefits offered: