💰 $65,000 - $70,000 a year 🗓️ Full-time 🏷️ Marketing 📛 No license required
About our company
SC Laboratories is an analytical laboratory based in Santa Cruz, California specializing in safety and quality assurance testing for the Cannabis Industry. We are an industry leader looking to add a passionate and driven team member to lead our marketing efforts.
The Marketing Manager will manage the day-to-day marketing activities and long-term marketing strategy for the company.
We are looking for someone comfortable in an individual, self-sufficient role, as well as one of team support and interaction. This opportunity requires project management and marketing campaign execution experience, strong communication skills, very detail-oriented and creative problem-solving skills. A positive attitude is a must, with the ability to achieve success by engaging with multiple departments, personalities and work styles.
Responsibilities / Duties:
Evaluate, develop and maintain a marketing strategy with the goal of building brand awareness, positioning and driving sales.
Lead internal and external communication of strategic marketing plan.
Deploy successful marketing campaigns from ideation to execution.
Data driven measurement and reporting on the performance of marketing campaigns. Assess against goals and use findings to adjust campaigns accordingly.
Research competitors, competitive positioning, and demand for the organization's products and services.
Research, communicate and showcase the organization's value propositions and offerings.
Build strategic relationships and partner with key industry players, agencies and vendors.
Organize conferences, trade shows, and major events schedules including managing submission schedule for speaker proposals for key staff.
Manage, coordinate and direct outside marketing resources including vendors, contractors and agencies.
Lead regular meetings to track progress on marketing projects and product launches
Manage public relations and press messaging, relationships and resources.
Manage the editorial calendar including soliciting, directing, and editing content for technically focused blogs, website content, social media content, sales campaigns and white papers.
Experience / Qualifications:
BA/BS degree in marketing, business administration, or communications, or Master's degree preferred.