💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required
About our company
As the best Las Vegas dispensary, Planet 13 take pride in our cannabis, cannabis extracts, and cannabis-infused products. Stop in today!
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website and blog that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Marketing Manager reports to the VP of Sales and Marketing.
Directly supervises 5 to 10 employees in the Marketing Department. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.