💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required
About our company
At Essence, our number one focus is the well-being of our patients and customers.
We aim to provide an unmatched level of service and the highest quality, all-natural marijuana for both
medical & recreational use. Our products are unsurpassed in taste and therapeutic qualities in all of Nevada.
The Marketing Manager will be responsible for developing, implementing and executing strategic marketing plans in order to attract potential guests, retain existing guests and strengthen brand value. Together with the Director of Marketing, the Marketing Manager will implement the annual marketing plan and budget to achieve maximum revenues and brand loyalty.
Assists with developing and implementing annual marketing plans
Uses guest and historical data to help guide all strategic marketing decisions
Creates and implements all print and digital advertising campaigns
Plans and executes all promotions, events, content, photo shoots and video shoots
Responsible for implementing all public relations and social media initiatives
Continually monitors and implements digital marketing and social media trends, tools and best practices
Develops and executes all sponsorship opportunities, community outreach activities and local business partnerships that support the brand strategy
Constantly monitors industry trends and conducts market research. Summarizes relevant findings to department stakeholders
Analyzes Secret shopper Reports and Guest Feedback. Makes recommendations for improvement to department stakeholders.
Serves as the main point of contact for the marketing department to contractors, agencies and department stakeholders
Works within the marketing budget to achieve acceptable return on investment and goals
Achieves revenue, profit goals, growth percentages and other relevant targets
Hires, trains and effectively manages a marketing staff
Adheres to all local jurisdictional and state mandated cannabis advertising regulations
Comply with company policies and operating procedure manual
Maintain knowledge and utilize computer software programs applicable to the department, i.e Word, Excel, Outlook, Adobe, Photoshop, etc.
Knowledge of Google Analytics, Word press and other digital marketing programs, software and tools
Maintain a good awareness of changes in trends, techniques, and guest needs, and communicate that information effectively in staff and department meetings
Meet attendance guidelines of the job and adheres to regulatory, departmental and company policies
Adhere to confidentiality policy and all other company policies, procedure and rules as presented by Essence
Perform other job duties as assigned and participate in special projects at management’s request
College degree in Marketing, Communications, Business Administration, or related field. Business concentration preferred
Minimum 3 years of Marketing experience in a high-volume environment
Preference for agency, hospitality or service industry experience preferred
Must be able to work flexible hours
Must be able to work any day of the week, including holidays, as well as a varied schedule