Director of Field Marketing

Jun 1, 2019🔗👁️ 23 23 Views

🏢 Grassroots Cannabis 📍 Chicago, IL

💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required

About our company

We’re Grassroots, a new cannabis company that’s all about living deeply. We started in Illinois and we’re growing nationally from the ground up. We care deeply, about our plants, our products and the people they serve. Our team brings an unmatched depth of expertise and commitment to perfection to every cannabis seedling we cultivate, and every product we invent. We may be one of the largest medical cannabis dispensary owners in the country with licenses in a growing number of states, but we operate like a hometown business in the same communities where we live with our families and friends. In doing so, we connect deeply, to one another, to our communities and to a larger movement. We’re always looking for new talent to join our team and to move our growing industry forward.

Job description

The Director of Field Marketing is responsible for the strategy and implementation of effective field marketing programs that meet the growth objectives of multiple brands, with a strong emphasis on driving pipeline generation in regional markets. This role will be responsible for Field Marketing Strategy and execution across both our retail business (cannabis dispensaries) as well as our wholesale business (cannabis products sold to dispensaries).

As the leader of Field Marketing, you will drive a strong partnership with key internal stakeholders: Marketing (Brand, Digital, Content, Media), Sales, Retail Operations, Medical Marketing, as well as key external stakeholders: Field / Experiential Marketing Agency, Medical Groups, and other freelance talent. The ideal candidate will have a unique blend of leadership, agility, and communication skills along with a passion for data-driven decisions, field events, and performance reporting.

Position Details:


NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.

At Grassroots Cannabis we are committed to improving the quality of our patients’ lives and restoring well-being. Our medical cannabis dispensaries are setting a new standard of excellence, emphasizing health and wellness in our clean and modern facilities. Our staff is well trained and attentive, striving to serve patients with great respect and compassion.

Besides dispensing medicine, we also provide a wide range of holistic services designed to help patients maintain a healthy lifestyle, reduce stress and manage pain, such as yoga and therapeutic massage.

Grassroots Cannabis provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age disability or genetics