💰 DOE 🗓️ Full-time 🏷️ Marketing 📛 No license required
About our company
Santé Cannabis is Québec’s first medical clinic and CRO specializing in cannabis and cannabinoids for medical purposes established in 2014. Santé Cannabis is a centre of excellence in cannabis and cannabinoid therapeutics and is committed to medical cannabis research and the development of best practices in this emergent field. Our unique and compassionate team of interdisciplinary physicians provides assessments for the use of cannabis and cannabinoid for medical purposes.
The incumbent will be responsible for the execution of all things related to Digital Marketing – particularly Search Engine Marketing, Social Media Marketing & Email Marketing. The candidate will manage and optimize inbound and outbound online campaigns as well as lead generation efforts. Continuous analysis and optimization will be required to increase conversion rates, ROI, and improve brand awareness and community engagement.
Research, develop and execute digital marketing campaigns aimed at increasing brand awareness and generating leads and new opportunities
Establish and maintain a strong web and social media presence to boost brand awareness
Measure and report performance of all digital marketing campaigns, assess against goals (ROI and KPIs) using media intelligence tools (e.g Meltwater) and optimize future initiatives based on these insights
Build, monitor, report on, and support the optimization of content and ad campaigns across Facebook, Instagram, Twitter and LinkedIn.
Monitor SEO/SEM campaigns focused on lead generation
Stay up-to-date and experiment with new online & industry trends.
Job Type / Category
Industry: Hospital & Health Care, Research, Pharmaceuticals
Job functions: Digital Technology and Media
Employment type: Full-time and permanent
Schedule: 37.5 hours/week, Monday to Friday with the occasional week-end
Required Education, Skills and Qualifications
University degree in an appropriate discipline ( Marketing, Advertising, Communication, Graphic Design or related field)
Perfect command of the French and English language, oral and written
Proven experience in digital marketing
Demonstrated knowledge in website systems (e.g., Wordpress)
Solid knowledge of website analytics tools (e.g., Google Analytics)
Well versed in setting up and optimizing Google AdWords PPC campaigns and managing different campaigns simultaneously
Proficiency with various social media platforms (Facebook, Twitter, Instagram and LinkedIn)
Experience with Adobe Creative Suite, such as Photoshop and Illustrator
Strongly KPI oriented: acquisition, conversion, ROI
Shows initiative, excellent adaptability, analysis and planning, rigor in follow-up and attention to detail, creativity and innovation, ability to work in a multidisciplinary team and in tight deadlines, interpersonal skills and diplomacy.
Social Media platform: 1 year (Required)
website analytics tools: 2 years (Required)
Digital Marketing: 1 year (Required)
Bachelor's Degree (Preferred)
Do you speak (write) English and French fluently (Required)